We see the Mindless heroes, busting their carefully choreographed moves on a massive stage before squealing, sobbing fans. The movie’s narrative approach borrows straight from the “Never Say Never” playbook - a combination of concert footage, backstage high-jinks and earnest interviews about how hard the guys have worked to achieve success, a success defined by the movie as winning the 2012 BET Viewer’s Choice Award. But, to be fair, it was a weekday afternoon, when most of the film’s target demographic was at recess.) (This reviewer was the only person in the theater for a Friday matinee. A quartet like Mindless Behavior - four popping, locking and singing teens who have a strong, predominantly African American fan base but still remain largely unknown to most individuals over the age of 18 who don’t regularly watch BET’s “106 & Park” - has to do what’s necessary to capture attention.Īnd what’s necessary, in this case, is to star in a movie that’s opening solely in select AMC theaters, is being distributed by the YouTube channel Awesomeness TV and wasn’t screened in advance for critics. Bieber and One Direction are always sucking up all the teeny-bop oxygen, with their intentionally mussed hair and gossip-column-ready girlfriends and Twitter followings that, if mobilized, could form a daunting, eardrum-shattering army. (By the way, “ All Around the World,” the new album by Mindless Behavior, is in stores now!) All a budding artist needs is talent, a strong work ethic and a management team capable of devising shameless marketing strategies that may or may not involve releasing a theatrical film the same week your sophomore CD drops.

“Mindless Behavior: All Around the World” is another entry in the ever-expanding pop-umentary genre that, like predecessors “ Justin Bieber: Never Say Never” and “ Katy Perry: Part of Me,” reminds young people that truly anyone can achieve stardom.

Mindless behavior now